Household Affordability and the Price of Fish; New Ad Campaigns Entice Customers

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Consumers are looking for cheaper food options such as tinned fish to satisfy their need for protein. Photo: Stock

South Africa’s household affordability index does not list fish as a core food. Fish processors must therefore be careful that price increases in fish products do not make them unaffordable to the ordinary consumer. To entice customers two companies have this month introduced new advertising campaigns.

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